Driving Growth & Innovation in Atlas Copco Specialty Rental
Mukesh Sharma, Country Manager, Discusses Expansion, Sustainability & Technological Advancements in Industrial Rentals.
www.atlascopco.com
Strategic Expansion in India
Atlas Copco Specialty Rental has been expanding its presence in India with new depots. How will these expansions enhance service efficiency and customer accessibility?
Our customers are spread across geographies, and we cater to almost every industry segment located in different part of the country. Our strategy is to be close to our customers enabling us to respond as quickly as possible, our new satellite depots will help us to do so, while significantly enhancing service efficiency and customer experience. By establishing these depots, we can ensure that our rental solutions are more readily available to customers across various regions.
Today’s customer journey is phygital, hence digital presence is inevitable, Atlas Copco rental is also investing in digital infrastructure to monitor the fleet at remote sites which ensures reliability and uptime. This technological advancement enables us to provide proactive support and maintenance, minimizing downtime and enhancing overall customer experience. The new depots, such as the one in Bengaluru, will further strengthen this network, making it easier for customers to access our rental solutions.
Overall, these expansions are designed to meet the growing demand for asset-light, long-term rental solutions, and to support customers in adapting to the ever-changing business environments. By being closer to our customers and leveraging digital tools, Atlas Copco Specialty Rental is well-positioned to offer agile and resilient solutions that address complex industrial challenges.
Fleet Growth Amidst Market Challenges
Despite global supply chain disruptions, your fleet capacity increased by 4 MW in 2024. What key strategies enabled this growth, and how do you plan to sustain it?
Atlas Copco is a global player, we leverage our manufacturing facilities and Rental’s global fleet network helps us overcome supply chain challenges. This growth was made possible because of our belief and commitment to supporting the Indian manufacturing growth story. Innovation and diversification were key to it. We introduced new technologies and solutions, such as the bubble curtain application for marine conservation and rental steam boilers in the heating and cooling sector. These innovations helped us stay ahead of the curve and meet the evolving needs of our customers.
Lastly, we focused on providing agile and resilient solutions through our new business model, BOOM (Build, Own, Operate, and Maintain). This approach helped our customers be more adaptable and resilient in the face of uncertainty.
To sustain this growth, we plan to continue investing in our fleet and digital infrastructure, expanding our presence in key markets, and innovating our product offerings. By leveraging our strengths and strategies, we aim to address complex industrial challenges and support our customers' evolving needs in a rapidly changing business environment.
Pioneering Innovations in Rental Solutions
The introduction of the bubble curtain application at India Energy Week 2025 highlights your commitment to innovation. How does this technology contribute to marine conservation in offshore projects?
The introduction of the bubble curtain application at India Energy Week 2025 highlights Atlas Copco Rental India’s futuristic approach and commitment to innovation and focus on sustainability in rental solutions. This technology is crucial for marine conservation in offshore projects. The bubble curtain system mitigates underwater noise from construction activities, such as pile driving for offshore wind foundations. By releasing air bubbles, the system creates a barrier that reduces noise levels by over 90%, protecting marine life.
Recognized by European regulators, this measure ensures the safety of marine mammals and fish during offshore construction. Atlas Copco Specialty Rental's adoption of the bubble curtain technology demonstrates their global experience and dedication to environmental sustainability and providing eco-friendly solutions for marine conservation in offshore projects.
Sustainability and Environmental Responsibility
Your rental solutions emphasize sustainability. How do offerings such as oil-free air compressors and on-site nitrogen generators support industries in reducing their carbon footprint?
On-site nitrogen generators allow industries to produce nitrogen on-demand, reducing the need for transportation and storage of nitrogen cylinders. This optimizes production processes, reduces energy consumption, and enhances operational efficiency. By generating nitrogen on-site, industries can meet their specific requirements while minimizing environmental impact.
One of Atlas Copco’s core values is innovation. Our group’s investment in R&D helps us to get the most innovative products and cutting-edge technology in our rental fleet. Our energy-efficient compressors are available in both diesel and electric-driven models, offering flexibility and efficiency.
Our 100% oil-free quality air, eliminating the risk of oil contamination, helps our customers improve their quality and reduce rejections of their end products hence minimizing emissions of harmful pollutants.
Overall, Atlas Copco Rental's sustainable solutions support industries in operating more efficiently and reducing their carbon footprint, aligning with the global demand for eco-friendly solutions and promoting sustainable manufacturing practices.
Future Roadmap and Industry Outlook
With the introduction of steam solutions in India, what are your key priorities for 2025, particularly in supporting the evolving needs of the energy sector?
In 2025, our key priorities for Atlas Copco Rental is to strengthen the core by investing in people and products that is Air, Nitrogen followed by expansion in steam and depots.
Establishing a strong market presence for rental steam boilers in India and ensuring compliance with IBR regulations to build trust and reliability. We are further expanding our presence with new depots, including the one in Bengaluru, to enhance our service delivery.
Our focus is on providing agile and resilient solutions through our BOOM model to support the evolving needs of not only the energy sector but for the whole Indian manufacturing industry. Overall, we aim to deliver innovative and reliable solutions to various industries by ensuring compliance, investing in technology, and expanding our footprint in India.
About the Speaker
Mr. Mukesh Sharma is the Country Manager of Atlas Copco Specialty Rental Division at Atlas Copco (India) Private Limited. With extensive experience in the industrial rental sector, he plays a key role in driving the company’s strategic growth, innovation, and customer-focused solutions in India. In this interview, he shares valuable insights into Atlas Copco’s expansion, sustainability initiatives, and future outlook.
Contributed by Lekshman Ramdas
www.atlascopco.com
